Gathering Colors LLC. is my graphic design business. Gathering Colors also offers me the avenue to operate as an independent color consultant for on-site paint color consultations, as well as offer small design workshops and creative collaboration services to various individuals spanning different industries.
Helping brands elevate their visual stories by turning ideas into concepts and bringing them to life through design is at the heart of what I do. I enjoy the many aspects of the user experience, emotions, and engagement through design and color.
My focus is currently working with locally owned, small businesses, entrepreneurs, female-owned companies, and creators. I am working to eventually break into the UX design world where I can use my design background and skills to further elevate the user experience on a higher level through a wider scope.
Below you will find my brand assets, including my previously used and current logo, color palette, business cards, email signature, and more.
I've included some more playful designs in the mix using variations of the color palette, because what's design without a bit of creative play?
Above is the current logo for Gathering Colors as of April 2023. I decided to rebrand Gathering Colors to take it from what I believed to be an overly playful design to more of a sophisticated, modern, yet still spirited design that still enveloped a creative personality.
The word "colors" features a gradient effect that subtly nods at my use of color fan decks for both digital design and in-person color consulting. This one simple effect is intended to bring the two different avenues of design together under one umbrella of business without adding too much to the logo.
Green is known for its ties to nature which gives way to its grounding and trustworthy influence, while purple brings out a playful luxuriousness and unique creativity. Together, these colors embody my intentions behind Gathering Colors Design.
The business cards above are printed on Italian pearlescent paper to heighten the sensory experience, enhance the visual appeal, and add a tactile layer of luxe to the brand.
Below is the previous branding for Gathering Colors, including the logo, business card, color palette, and various playful designs created using the color palette.
