(The digital version of this print ad can be found below)
This project consisted of 5 print advertisements to go into a custom magazine for The Paint Centers, called At Home Magazine. I was given complete creative freedom and also was asked to come up with the sales, coupons, content and copywriting for all ads.
For this print ad, I chose a photo of a man on a nature photography hike to show him enjoying a hobby in his everyday life. I added color sample dots leading to spots on articles of clothing matched to Benjamin Moore paint colors, including paint drop samples of the true paint colors.
On the corresponding page, you will find those same color sample dots leading to the sample colors applied to a room in a cozy, lodge style home, showing that daily color choices can be a guide for paint colors, as the quote on the first page says. The call to action seals the deal with a coupon advertising in-home color consultations.
The printed version of this ad is in the photo of the magazine below.
Digital full page ad for the Magazine that introduces The Paint Centers and tells a bit of a backstory.
The printed version of the ad, in the magazine.
Half page ad with a coupon
Half page ad with a QR code leading to a Benjamin Moore app.
The two half page ads printed side by side in the magazine.
A simple social post created for use across multiple social media channels, meant to engage the viewer with the use of bold, contrasting colors that work in a strong, vivid way. The color samples on the right are actual Benjamin Moore paint colors, with name and color number to offer the information to the consumer quickly and effectively.
I created this for use as a Google Business page offer. The client wanted something straight to the point, with eye-catching elements that didn't distract from the overall message.
This is the cover of a digital newsletter created to be used in Mailchimp, meant to be easily scrolled through on mobile devices.
I created this on a consistent monthly basis, with an emphasis on making it light on text, and heavy on visual imagery.
The goal was to engage customers with subtle, yet strong imagery, quick-read articles of actual interest with content that mattered to their customer base. The end of these newsletters typically consisted of a coupon or call to action, to encourage customers to come into the stores.
The following images are pulled from the same digital newsletter, which was the issue from July of 2021. Click on any image to enlarge.
